Lamborghini Unveils Custom Urus SE Inspired by Miami and Graffiti (Instagram / @lamborghini)
During Miami Art Week, Lamborghini unveiled the Urus SE with a custom design inspired by Miami and graffiti, showcasing the work of the brand’s Ad Personam studio.
The model features bold colors such as Grigio Telesio, Nero Noctus, Blu Glauco, and Grigio Hati, creating a unique visual effect reminiscent of an immersive experience. The exterior design emphasizes the car’s lines and proportions, while the interior offers a more subdued look with dark leather finishes and red accents, including anodized door handles and a missile-inspired start button.
Lamborghini’s design director, Mitja Borkert, explained that the choice of colors and use of graffiti were influenced by Miami’s vibrant aesthetic, famous for its street art. The goal was to create a graphic car that reflects this energetic vibe.
The Urus SE maintains its robust performance with a plug-in hybrid V-8 engine delivering 789 horsepower, with no significant changes, promising an impressive driving experience powered by sheer strength.
Although this edition is unique, Lamborghini stated that it could theoretically create a similar version for other clients if they desire the same color scheme. This model has already been sold, but its price remains a mystery, a hallmark of the brand known for exclusivity and luxury.
Source: Car and Driver | Photo: Instagram @lamborghini | This content was created with the help of AI and reviewed by the editorial team
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